SEO & Marketing

Technical SEO and campaigns that feed qualified pipeline

We connect site architecture, page intent, and measurement so your IT or product brand earns commercial search visibility — then support with focused campaigns when paid reach is needed.

Overview

For B2B IT and software firms, SEO fails most often because the site has no pages that match commercial intent — or because technical issues block the pages that do exist. Links and content cannot rescue a site that has nothing useful to rank.

Yakx helps Australia and USA-facing brands build the commercial page architecture, technical foundations, and measurement needed for qualified inquiries. We focus on service and solution pages that sales would actually want a prospect to read — not thin keyword stubs.

When paid campaigns are in scope, we treat them as a complement to clear landing pages and tracking — not a substitute for a coherent site. Rankings are never guaranteed; leading indicators and honest reporting are.

Problems we solve

These are the patterns we see most often before a successful engagement — and what changes when the work is done well.

Services with no landing pages

If everything lives on one homepage, commercial queries have nowhere to land. We map intent clusters to real pages with deliverables, proof, and CTAs.

Traffic without pipeline

Vanity traffic that never converts wastes attention. We align page content and forms to sales-qualified conversations.

Technical blockers

Crawl issues, weak internal links, slow pages, and messy indexation silently limit growth. We fix the foundation first.

Content without commercial links

Articles that never point to services or contact paths educate without converting. We design internal linking as a deliberate graph.

Who this service is for

Best-fit clients share clear constraints and a willingness to decide. If that sounds like you, this engagement model will feel natural.

IT and software firms needing commercial SEO

Agencies and product companies that sell expertise and need pages that survive buyer due diligence.

Teams aligning content to pipeline goals

Marketing and founders who want inquiries, not just impressions — with measurement that sales respects.

Businesses fixing SEO after a redesign

Sites that lost visibility or never set up redirects, metadata, and crawlable structure after a rebuild.

What you get

Deliverables are tangible — not vague “transformation.” Exact artefacts are confirmed in the statement of work.

Technical SEO audit & backlog

Prioritized fixes for crawl, indexation, performance, and on-page fundamentals.

IA & page briefs

Service/industry architecture and copy briefs mapped to buyer intent and proof you can support.

On-page & internal linking

Implementation guidance or hands-on optimization so pages reinforce each other toward conversion.

Campaign & reporting cadence

When scoped — paid setup, landing alignment, and reporting on leading indicators and inquiries.

Engagement shapes

Choose the commercial shape that matches risk and roadmap maturity. We will recommend one during discovery — not force a single packaging.

Technical sprint

Fix crawl, index, and performance blockers that prevent good pages from working.

  • Audit with prioritized backlog
  • Implementation support
  • Validation pass after fixes

Landing page program

Build commercial pages mapped to real expertise and buyer queries — not thin placeholders.

  • Keyword and intent clustering
  • Page briefs and information architecture
  • CTA and proof placement guidance

Ongoing growth

Monthly SEO and content execution with measurable KPIs tied to pipeline, not vanity alone.

  • Content calendar linked to services
  • Rank/impression/inquiry reporting
  • Iteration based on Search Console evidence

How we work on this service

  • We only target clusters you can credibly support with expertise or case proof.
  • Technical health comes before aggressive content volume.
  • Every major page has a primary message and a primary CTA.
  • Internal links connect learning content to commercial pages deliberately.
  • Reporting distinguishes facts from hypotheses and includes a validation plan.

Full delivery detail lives on our process page.

Quality & control baselines

  • Indexation and coverage checks
  • On-page title/meta/heading discipline
  • Internal link integrity
  • Core Web Vitals awareness on key templates
  • Conversion path review on commercial pages

Tech signals & rationale

Modern marketing sites on Next.js can be excellent SEO vehicles when metadata, sitemap, performance, and IA are treated as product features. We implement the technical layer and the commercial content layer together.

Technical SEOSearch ConsoleAnalyticsNext.jsContent systemsSchema

Outcomes we aim for

Commercial pages that can actually rank and convert
Clearer connection between marketing activity and sales conversations
Fewer technical surprises after launches or redesigns
A repeatable system for adding services and proof over time

Related industries & proof

Frequently asked questions

Straight answers to the questions AU/US buyers ask during vendor due diligence.

How long until SEO results show?

Technical fixes can help relatively quickly. Competitive commercial rankings typically take months of consistent page quality and content. We set expectations around leading indicators — indexation, impressions, qualified inquiries — not overnight position promises.

Do you guarantee rankings?

No. Anyone who guarantees rankings is selling certainty the search engines do not offer. We commit to disciplined execution, transparent reporting, and recommendations tied to evidence.

Can you work on a site you did not build?

Yes. Many SEO engagements start with an audit of an existing property. If the stack limits what is possible, we say so and propose practical options.

Do you write all the content?

We can draft commercial pages and briefs. For deep expertise topics, we often collaborate with your subject-matter experts so pages stay accurate and credible.

Talk to us about seo & marketing

Share your constraints and timeline. We will outline how discovery and delivery would run — with clear next steps.